PROUD GALLERIES IN COLLABORATION WITH RENAULD AND THE ELVIS PRESLEY ESTATE PRESENT ELVIS BY RENAULD
A photography exhibition capturing the legacy of Renauld Sunglasses from 1961 to 2023 featuring previously unseen shots of Elvis Presley and many other icons.
Dates / Thursday 2 to Sunday 5 November 2023 / 11 to 6pm / London WC2N 6BP / Free Entry
Private View / Thursday 2 November / 5 to 9pm / By Invitation only
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About / Exhibition
A photography exhibition capturing the legacy of Renauld sunglasses from 1961 to 2023 featuring previously unseen shots of Elvis Presley and many other icons. For a period of four days only, Renauld will be unlocking their photographic archive of over fifty iconic images depicting celebrity, fashion and editorial shots, some being shown for the very first time to the public.
The exhibition also celebrates the launch of the Elvis by Renauld range of luxury sunglasses, and the return of the authentic 1961 Elvis ‘Memphis’ model. In a world first the Elvis ‘Memphis’ houses a piece of authentic Elvis memorabilia in the lens. The limited edition range of Elvis by Renauld sunglasses can viewed and purchased at Proud Galleries in central London throughout the duration of the exhibition.
About / Elvis Presley’s classic Renauld Sunglasses Return
- Re-introduction of the Elvis Presley sunglasses from the original makers, Renauld
- First collaboration for the Renauld sunglasses brand with the Elvis Presley Estate and Authentic Brands Group (Authentic)
- Three models based around the iconic Renauld Sixty-One model
Renauld and Authentic Brands Group are proud to announce a collaboration to produce a special edition sunglass to be known as the ‘Elvis’ by Renauld. Throughout the early Sixties, Elvis was an enthusiastic fan of Renauld and recently several new images have surfaced of him wearing the brand at various filming locations and events.
The corroborated story goes that while filming ‘ Follow that Dream’, in Ocala, Florida, in 1961, Elvis decided he wanted a pair of the new wraparound sunglasses and sent his security to town to buy some. When they returned to say they were sold out, Elvis spied someone wearing the sunglasses in the crowd of 100’s asking for autographs. After a brief negotiation between the owner and the security guard the sunglasses changed hands for $100 and Elvis wore them for at least the next 2 years.
Renauld has collaborated with the owners of the Elvis Presley estate, Authentic, in customising the Elvis Edition of the Renauld Sixty One and its unique leather case. In fact, three new sunglass models have been designed, incorporating some new patented technology.
The Elvis ‘Memphis’ by Renauld sunglass is presented in 24ct gold plate with a beautiful black and gold leather case embossed with a distinctive Elvis Presley signature. Based on the iconic Renauld Sixty-One, the sunglass is unique in that it contains a ‘real piece of Elvis’ keepsake housed within the lens. This patented and radical Renauld precision lens engineering seamlessly integrates a wafer-thin, transparent and vacuum-sealed compartment into the aerodynamic shape of the lens. That compartment forever encapsulates part of Elvis’s actual heritage. Each sunglass arrives with a Renauld certificate of authenticity. / The retail price is £1,495.00 GBP
The Elvis ‘Vegas’ is also based on the iconic and original Renauld Sixty One with Elvis signature engraved on the arms and lenses with a grey lenses. Each model is numbered so no two sunglasses are the same. These highly coveted glasses will be handcrafted at our exclusive factory in Italy. / The retail price is £895.00 GBP
The Elvis ‘Tupelo’ is also based on the iconic and original Renauld Sixty-One with Elvis signature engraved on the arms and lenses with a grey lens. The original colour combination of the pair worn on the set of ‘Follow that Dream’. / The retail price is £495.00 GBP
All models are equipped with optically perfect and glare-proof wraparound UV400 performance lenses made by Divel Italia.
About / Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
About / Renauld
Renauld Sunglasses Ltd is a privately held, luxury sunglasses company based in the United Kingdom. In 2019 it re-launched the Renauld brand, which had laid dormant for nearly 40 years, with the ambition of bringing back the iconic designs that it created in the 1960s but with updated new technology, precision engineering and new premium materials. Renauld has patented several new designs and intellectual property surrounding the brand. Renauld is launching three new models in 2023 for both men and women and specializes in providing the ‘Ultimate Driving Sunglasses’.
ELVIS and ELVIS PRESLEY are trademarks of ABG EPE IP LLC Rights of Publicity and Persona Rights: Elvis Presley Enterprises, LLC © 2023 ABG EPE IP LLC Elvis.com / Elvis Photos Licensed from Keith Russell Collection.
